Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
So, what is a topical map exactly? It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
First and foremost, thorough keyword research must be your initial step. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords here for your business.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.